Background
Today’s consumers have come to expect a sophisticated video user experience based on their daily interaction with tablets, smart phones, and their favorite websites. They also expect a blended video user experience with social media integration, quick access to their favourite content, and rich personalization. Unfortunately, satellite and terrestrial operators face major challenges to deliver an immersive, engaging TV experience that matches consumer expectations. Some of the challenges they face include:
- The inability to rapidly innovate and introduce new applications and services
- High STB porting and introduction costs
- Inconsistent experience across devices
Leading operators are now looking at a multipronged strategy to address these issues and power the development of a compelling user experience including:
- Cloud UI delivery
- New advertising models
- Rapid application innovation
- Interactive content
- Integrated web and social applications
- The newest user experience standards such as HTML5 and RDK
Espial Satellite/Terrestrial Solution Overview
Espial provides intelligent backoffice service delivery platforms, advanced STB client software, and high performance video-on-demand platforms. To meet the expectations of their customers, Espial solutions provide carrier-grade service delivery capability, unequalled business model flexibility, and a powerful service innovation framework. These are essential in building and differentiating their brand in the hyper-competitive, on-demand TV services market.
By leveraging Espial’s advanced solution – based on HTML5, advanced SOCs, Web standard technologies, and powerful headend solutions – pay-TV operators can realize many benefits including:
- Respond more quickly to consumers and competitors with rapid service and application innovation through tight coupling between the STB hardware vendor and quicker integration between TV apps and Web apps
- Faster and less expensive introduction of new STB hardware and associated features through lower costs and faster software porting
- High impact user experiences based on industry standard web approaches coupled with the ability to render rich graphics
- Consistent multiscreen user experience by leveraging common web technologies and methodologies across devices
- Service Providers can take advantage of Espial’s leadership, innovation, and proven track record of successful production deployment with confidence in business success
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